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This site spark.com.au has the following on the web site, "Re-energising your business with data-driven marketing." We observed that the webpage also said " Powerful multi-channel marketing solutions driven by your data." It also stated " Spark gives you a competitive edge by developing tailored, consistent. And co-ordinated marketing activities to build enduring customer. We create customer engagement strategies that will integrate seamlessly with your business delivering the right message, to the right customer,." The header had data-driven-marketing as the highest ranking keyword. It was followed by data marketing, customer analytics, and customer analysis which isn't as ranked as highly as data-driven-marketing. The next words the site used was predict behaviour. predict behavior was also included but might not be seen by search crawlers.